Las Vegas Market to Highlight Trends Through Social Media
LAS VEGAS–Ramping up its social media presence for the Summer 2012 Las Vegas Market, World Market Center Las Vegas has unveiled First Look: Ready Your Repin, a new social media campaign to provide market-goers with a sneak peek into the newest must-see products and trends at Summer Market.
In addition, social media enthusiasts and market-goers are invited to participate in a new photo contest (#iamlvm on Instagram and Twitter) and follow top bloggers as they embark on a two-day “Treasure Hunt” of hot finds at Las Vegas Market.
Traditionally a publication distributed only during market, First Look: Ready Your Repin now allows Las Vegas Market attendees to start their pre-market shopping early. The campaign welcomes attendees to log onto Pinterest at www.pinterest.com/lasvegasmarket, follow three First Look product boards (Furniture, Accents, Gifts & Holiday), and repin and like their favorite finds. Followers will receive daily new product pins leading up to and during market and the manufacturers of the products that acquire the most likes and repins will be featured in a special showcase.
“We are excited to bring First Look to the social media stage—providing market attendees with a preview of the latest trends and must-see products at LVM,” said Dana Andrew, vice president of global marketing and communications for International Market Centers. “Incorporating First Look into a relevant, socially-driven media channel like Pinterest makes perfect sense. Our attendees are hungry to know what’s hot in colors, trends, patterns and products—in advance of and live at market—from the breadth of LVM’s exhibiting companies.”
Similar to past markets, HGTV’s Monica Pedersen and Home Trends Editor Julie Smith Vincenti will be hosting the traditional First Look presentation live during Las Vegas Market on Monday, July 30, at 10 a.m. A sampling of these new products will also be featured in the honeycomb-shaped product display in the lobby of Building B.
LVM also will introduce its new twitter hashtag that complements this Summer Market’s ad campaign, “You are Las Vegas Market.” Attendees are encouraged to use the hashtag, #iamlvm on Instagram and Twitter to post photos of what the market means to them, including what showrooms they are visiting and what hot spots around the WMCLV campus they are frequenting. During market week, select photos using the #iamlvm hashtag will be featured on www.lasvegasmarket.com, on LVM’s facebook page (www.facebook.com/wmclv) and Twitter at @WorldMarketCtr.
In addition to First Look: Ready Your Repin—as well as introducing fun engagement campaigns for social media enthusiasts such as the photo contest—LVM and Traditional Home are teaming-up at Summer Market to bring attendees the “Summer Blogger Salon” for the third consecutive market. Top bloggers from around the country including Ahslina Kaposta of The Decorista and Cassandra Lavalle of Coco + Kelley will descend upon the market and embark on a two-day “Treasure Hunt” of top finds throughout the five million square-foot campus. Market attendees also will have a chance to meet the bloggers and Traditional Home editors on Tuesday, July 31 at 4:00 p.m., during a wine and cheese reception hosted by Traditional Home in the Blogger Salon, Building C-345.
Attendees can follow the conversation and reveals from the bloggers’ hunt using the hashtag, #LVMTHTH. Plasma screens will be located throughout the buildings’ atriums, featuring up-to-the-minute blogger posts and twitter feeds.