ITM Goes for the Dogs With Bone Appétit

       

       

International Textile Manufacturing targets the furry set at this month’s New York Home Fashions Market, as it launches its Bone Appétit program for pets. In the shape of a dog bone, the rugs are ideal for pets’ food and water bowls. Made of durable polypropylene, they are in a braided construction for reversibility.

“Bone Appétit is our first introduction in the pet area and we plan to expand on it,” said Jeff Cohen, national sales manager. The company’s showroom is in 230 Fifth Avenue, suite #511. The dog bone rugs have a suggested retail price of $7.99 for the 14-by-21-inch size and $14.99 for the 19-by-27-inch size.

In addition, ITM will also debut Tropical Delight, geared for a younger demographic with its bright colors, said Cohen. A reversible oval rug constructed of blended space dyed nylon and polypropylene is available in five colors and seven sizes, from 20 by 30 inches to 8 by 10 feet.