HIGH POINT, N.C.–The High Point Market Authority has won the “Use of a Social Media Network Award” at the annual Expo E.X.C.I.T.E. Awards luncheon, beating out the New York International Auto Show, Cisco Live and other notable trade shows.
The award recognized High Point Market’s wildly popular Style Spotters program. The E.X.C.I.T.E. Awards celebrate excellence and innovation in trade shows and events, and are presented by Expo, the multichannel brand serving the trade show industry.
High Point Market, including the Inspiration Campaign and Style Spotters Program, was also a finalist for Best Show (Overall), Use of a Marketing Campaign and Use of Marketing Collateral competing against brands and shows such as GameStop, the American Dental Association and LIGHTFAIR. In 2013, the High Point Market won the E.X.C.I.T.E. Award for Best Marketing Collateral.
“We are honored to be recognized and excited to have won for our understanding and use of social media,” said Tom Conley, president and CEO of the High Point Market Authority. “Our social media buzz and focused marketing efforts have provided great exposure for High Point Market. We are thrilled to share this honor with our talented marketing agency Emisare.”