FORT LEE, N.J.–Couristan has debuted a new sales and marketing tool for its dealers to communicate the breath of its rug collections in several lifestyle trends. Called Pulse, the area rug program includes a library of glossy four-color brochures that focus on popular lifestyle trends and is housed in a sturdy three-ring binder.
The initial Pulse package highlights four trends: The Good Life, which features collections with a global design influence; Casual Surroundings, containing casual and contemporary collections; Home Retreat, which has budget-friendly lines; and Without Walls, which focuses on indoor/outdoor rugs. Come early 2012, a fifth Pulse brochure will be available that will showcase a special 85th Anniversary assortment, which will include classic power-loomed wool designs in Couristan’s signature style. Categorized by construction, pile fiber, price and pattern, the Pulse program features all 39 area rug collections in Couristan’s running line through October.
“Couristan’s broad product assortment has evolved significantly over the past several years and now mirrors a variety of current and classic lifestyle trends that consumers strongly identify with,” Larry Mahurter, vice president of advertising/marketing, Couristan, said. “We felt it was essential to create a fresh, easy-to-browse collateral program that acts as a tangible, inspirational reference guide to the abstract idea of these important design categories.”
Updated brochures will be printed on an annual basis with supplemental New Introduction tri-fold inserts printed every six months.
Couristan’s sales managers are available to conduct training sessions with dealers and their retail sales staff. Authorized Couristan dealers can schedule training sessions and/or place orders for their complimentary Pulse area rug brochures by contacting their Couristan territory manager.