FORT LEE, N.J.–Couristan has launched its custom area rug program, allowing a broadloom design from Couristan’s residential broadloom brands—Premiere, Creations and Purity—to be personalized to meet the consumer’s needs.
The program offer a wide selection of designs, colors and textures, as well as special finishing options such as two-inch long wool fringe, wool and synthetic serging, programmed borders and Courtron polypropylene, genuine leather, linen, cotton fabric, cotton basketweave and chenille bindings. To support the program, Couristan has created a merchandising display board, featured in 13-by-18-inch and 24-by-36-inch formats to fit each of the company’s display units. The board includes lifestyle images, binding swatches, finishing specifications and fabricated corner feeler swatches. The company is also rolling out an online custom area rug calculator, which will allow dealers to provide customers with custom area rug quotes.
“We are extremely excited about the unlimited potential of this program, as it allows both consumers and our dealers to bring their decorating inspirations and personalities to life,” said Larry Mahurter, vice president of marketing/advertising, Couristan. “It’s a great way for our dealers to fabricate a Couristan product into a custom area rug that addresses their customer’s decorating needs, allowing them to showcase their design point of view in their homes. The program also serves as a way of unifying our residential broadloom brands by merchandising them together in the most modern way possible.” And the online custom area rug calculator “will not only help our dealers service their customers, but will enhance the overall selling-shopping experience.”