FORT LEE, N.J.—Couristan is again running its annual promotion for its Outdoor Living Merchandising Box and “Without Walls” display unit. From March 19 to June 28, 2013, dealers can qualify for discounted rates on bundled orders of Couristan’s 11 most popular outdoor area rug collections, as well as can receive Couristan’s “Without Walls” display unit free of charge with a minimum purchase, which includes the new Fresco, Berkshire and Grand Cayman collections, as well as more than 150 other SKUs.
Couristan’s annual promotion gives retailers an opportunity to place bulk orders at discounted prices as well as offers attractive sale pricing on outdoor/indoor merchandising solutions, the company said. The Outdoor Living Merchandising Display Box gives dealers a ready-made option that shows Couristan’s outdoor/indoor designs, which dealers can customize, in one compact unit. It also acts as an educational tool as prominent graphics feature lifestyle shots, key-selling features, construction details and product benefits.
“As a leader in the outdoor living category, we have yet again expanded our product line, adding more area rugs for the spring market,” said Larry Mahurter, Couristan’s vice president of marketing/advertising. “We feel both the Merchandising Box and “Without Walls” Display Unit maximizes our brand recognition and sales potential at the retail level in this key category of the floor covering industry.”