TROY, N.C.–Capel Rugs debuted its newest printed catalog, which showcases its entire 2014 line in more than 250 pages, at the recently completed High Point Market.
The catalog opens with a look at Capel’s licensing partnerships, including Biltmore For Your Home, CocoCozy, Genevieve Gorder, Kevin O’Brien, Williamsburg and the newest one, Hable Construction. Other highlights include its expanded handknotted collections, its restyled indoor/outdoor rug line and the company’s long history as a U.S. manufacturer. The catalog incorporates chalkboard-inspired typography, new room scenes and a vintage-infused cover for a fresh, fashion-driven design approach. QR codes also can be found throughout the catalog, providing readers with easy access to more online information through videos, websites and blogs.
“Our goal with this catalog was to maintain the elements that have worked well for our readers in the past while offering additional resources and ideas for designing whole-room looks,” said Mary Clara Capel, director of administration and Canadian sales. “Throughout the catalog, readers will discover creative tips pulled from our educational publications, division pages that excite and inspire and room scenes that appeal to different design aesthetics and budget thresholds.”
Capel continued, “We’ve been in the business of designing and producing rugs for nearly a century, and rugs have always been our passion and focus. Our ability to mix the old and the new—the expected and the unexpected—has maintained our status in American homes and businesses all these years, and this catalog epitomizes our status as an industry leader.”
Capel’s new catalog is now being mailed to dealers nationwide. Catalogs are available for purchase at capelrugs.com/2014-catalog for $20 each.