LAS VEGAS–More than 1,000 dealers have signed up so far for Surya’s inaugural semi-annual sales event, which was launched to help customers boost store traffic and drive accessories sales.
The event is offered across distribution channels, from e-commerce to furniture stores. “It gets everyone thinking about Surya,” Seth King, vice president of sales, told HFN.
The program includes a 20 percent rebate for retailers that place Surya orders of at least $2,500 from Friday, Aug. 1, through Monday, Sept. 1. Dealers have until Wednesday, July 30, to sign up for the program. They are required to purchase a POP package for the sale. In addition, all store sales associates and designers must attend a Surya training webinar or in-store training session.
All of Surya’s categories are included in the program: rugs, rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items.