HOFFMAN ESTATES, Ill.–Sears Holdings named Guenther Trieb senior vice president and president of its exclusive Kenmore appliance, Craftsman tools and DieHard battery brands.
The position is new and was created in January when Sears organized the company around brand-centered business units in a bid to improve sales.
Trieb joins Sears Holdings from Procter & Gamble, where he most recently was vice president for P&G’s Western European Feminine Care Global business unit.