14548 Wed, 05/28/2008 - 12:03pm
HOFFMAN, ESTATES, Ill.–LL Cool J bedding?
The rapper, who made his mark starting in the 1980s, is launching a line of apparel at Sears, and home products could be on the way, said a Sears spokeswoman.
“We are looking at a number of categories for the LL Cool J label,” the spokeswoman said.
LL Cool J-branded casualwear for juniors, young men’s and girls’ will roll out to 450 Sears stores this fall, and Irv Neger, Sears’ senior vice president of apparel, told Women’s Wear Daily that the hip-hop veteran’s broad appeal might mean the line could brand other categories such as bedding and fitness equipment.