WEEHAWKEN, N.J.–Hanover Direct has appointed Keith Hagood as vice president of business and brand development, a newly created position.

In this post, Hagood is responsible for the expansion of the company’s brands (The Company Store, Company Kids, Scandia Home and Domestications) into new areas of distribution; identifying and bringing national brands into Hanover Direct’s assortment to help round out its private-brand offerings; and working with the merchants to identify new businesses, assortments within categories of businesses and targeted consumer offerings. He reports directly to Don Kelley, chief executive officer of Hanover Direct.

Before joining the company, Hagood was director and vice president of private-brand soft home for BonTon Stores. His career also includes executive positions with Dan River, American Pacific and Linens ’n Things.