14307 Tue, 04/22/2008 - 12:06pm
ATLANTA–Frank Bifulco was named senior vice president and chief marketing officer of The Home Depot. Succeeding John Ross, who had been serving as the interim chief of the home center’s marketing department, Bifulco will report to Craig Menear, executive vice president, merchandising.
Ross will remain vice president, advertising.
Bifulco will direct strategic marketing, category marketing and brand development for Home Depot.
He served most recently as chief customer officer and president of Hasbro North America Sales. In earlier capacities, he served as chief marketing officer for the Timberland Co., and senior vice president, marketing for Coca-Cola North America.